About the project

T2 Design Solutions had quietly evolved from a local 3D visualisation studio, into leaders in creative technology with a global client base. The only problem was, their brand still looked like a small visualisation studio.

The challenge was to find a single creative device elastic enough to stretch across retail, construction, entertainment, and everything in between. Without presuming where their services might go next.

So we created a portal to infinite worlds. The infinity mark is alive & constantly shifting, produced by harnessing T2's own 3D capabilities. It flows through the website, enveloping content, running through the words. A visual metaphor for limitless imagination channelled through technology. The tone of voice we created — revealing, concise, and built to provoke curiosity — gave T2 a way to fluently talk through a proposition most competitors would struggle to explain.

Since the 2022 rebrand, the trajectory has been remarkable. T2 have expanded from their Shireoaks headquarters to offices in London and Manama, Bahrain. They've become RIBA's official stand sponsor at MIPIM in both 2024 and 2025, designed RIBA's presence at Cityscape Global in Saudi Arabia in front of 160,000 attendees, and built a client roster of over 45 major brands.

From a studio in Worksop to a registered entity in the Middle East, working on island developments, stadiums, and Times Square. The brand we built was designed to go anywhere. It has.

“The way you evolved our ideas into a finished product was nothing short of amazing. We're thrilled to see our 'Infinitely Better' concept come to life and couldn't have done it without you.”