About the project

Our client had the ambition to launch a multi-activity competitive socialising concept anchored by mini-golf. We delivered the complete concept across two sites at Wembley & Kingston upon Thames.

By placing a passion for pop music at the heart of the brand, we were able to define a powerful creative platform that unpacked to a completely unique mini golf concept, and a high energy customer experience.

With each golf hole designed to place the customer on the set of a pop music video – it's the ultimate backdrop for social content. Crazy golf has never sounded this good.

“We asked Smith & Devil to create a competitive socialising concept for a franchise. What they did was completely reimagine the category.”