About the project

Dinosaur themed crazy golf was always going to be a hit with the kids. But how could we turn this family day out into a brand that stands out in the category?

It's one thing to take the kids for a fun day out, it's another when it doubles up as a fun learning experience the whole family can enjoy. Our Mighty Mission — to get everyone laughing, learning and sharing through play — set Mighty Adventures on the road to success.

We created a cast of dinosaur characters, each living around the courses with their own distinct personality. Through stories of kindness, bravery, tolerance and love, they gave kids real lessons wrapped up in fun. The characters came to life through a series of books families could take home, keeping the adventure going long after the last hole.

On the courses themselves, Horrible Histories-style signage turned every round into a journey of discovery, while interactive learning zones in the cafés kept curious minds busy between bites. We even worked with primary school teachers to develop curriculum-linked activity packs, giving schools a reason to book the trip.

The result? A brand families came back to again and again — driving rapid expansion to three sites in just two years.

“We asked for a brand, we got an experience. You only have to look at the faces of our customers to see how successful it’s been.”