About the project

HUMBUG is, hands down, the most Christmassy party of London's festive season. A raucous 2-hour+ festive show full of Christmas cabaret, sing alongs, immersive performances and unexpected surprises. Hosted by the merriest man on earth. Santa Claus himself. To spread the word and sell as many tickets, as fast as possible, we doubled down on the party with an attitude vibe.

By positioning HUMBUG as Santa’s Christmas Dive Bar experience, we were able to put a rock and roll Santa at the heart of the story. Promising to fast-track that elusive festive feeling with the Holy Grail of Christmas Parties, across a meticulously planned marketing campaign. Including OOH, performance marketing, organic social and CRM.

“Smith & Devil exceeded expectations, seamlessly blending strategic planning with creative design to craft a logo, brand identity, and key art that truly connected with our target audience. Their innovative use of mid-journey brought our vision to life, showcasing a forward-thinking approach that has left us absolutely delighted with the outcome.”