Campaigns & Content

Give people a reason to act.

We plan and create launch campaigns, always-on content and customer communications that give people a reason to notice, book and come back.

Plan a campaign with us See the Humbug campaign

Rock-and-roll Santa performing at Humbug

Humbug sold 12,000 tickets and filled 90% of key dates within one week of going on sale.

Why it matters

A strong idea makes every channel work harder.

Campaigns become expensive when every advert, email and post has to find its own reason to exist. A clear creative platform gives the whole programme one recognisable idea and enough flexibility to stay interesting.

We connect that idea to the commercial job. It might be launching a venue, filling quieter sessions, creating urgency around a seasonal event or giving existing customers a reason to return. Then we create the assets and structure needed to carry it across the customer journey.

Capabilities

What we can help you create.

Campaign strategy

Define the audience, objective, proposition, channel roles and measures that give the creative a clear commercial job.

Launch campaigns

Build anticipation, open the booking window and keep momentum moving through launch and the first weeks of trading.

Creative platforms and key art

Create one strong campaign idea with the visual and verbal system to work across paid, owned and physical channels.

Paid social and digital creative

Develop the concepts, copy, formats and variations media teams need to test and optimise performance.

Organic social and content

Plan useful content territories, calendars and repeatable formats that give the brand a recognisable presence.

CRM and email

Create customer journeys, campaigns and copy that move people from awareness to booking, return and advocacy.

Film, photography and production

Plan shoots around the asset list the campaign actually needs, then direct specialist production partners where required.

OOH, print and in-venue creative

Carry the campaign into streets, venues and customer touchpoints with clear hierarchy and a consistent reason to act.

Toolkits and ongoing direction

Give internal teams, media partners and local operators a practical system they can keep using.

Process

How we create a campaign.

1
Define the commercial job
We agree what needs to change, which audience matters and what action the campaign must create.
2
Find the campaign idea
We develop the proposition and creative platform that can hold the activity together.
3
Design the customer journey
We plan how paid media, social, CRM, web and physical touchpoints work together rather than compete for attention.
4
Build, learn and evolve
We create the core assets, support rollout and use live response to strengthen the next phase.

Relevant proof

Selling Christmas at speed.

Humbug needed to establish a completely new London Christmas experience and sell a large volume of tickets quickly.

We positioned it as Santa's Christmas Dive Bar, placed a rock-and-roll Santa at the centre of the story and built a launch campaign across OOH, performance creative, organic social, CRM and the website. The brand sold 12,000 tickets and filled 90% of key dates within one week of going on sale.

See the Humbug project

A useful time to talk

When to bring us in.

A new venue, product or event needs a launch idea.
The marketing calendar feels busy but disconnected.
Paid media needs stronger creative to work with.
The brand has plenty to say but no recognisable content system.
CRM is being used as a mailing list rather than a customer journey.
Local teams need better tools without losing consistency.

Questions clients ask

Useful answers before we talk.

Can you work with our existing brand?

Yes. We can create a campaign within an established identity or help extend the system where the current brand lacks enough range.

Do you buy and manage paid media?

Our core role is campaign strategy and creative. We can work directly with your media agency or bring in a specialist partner, while keeping the idea and asset programme connected to performance.

Can you support both a launch and ongoing marketing?

Yes. We work on defined campaigns and retained creative programmes. A launch often becomes the foundation for a more efficient always-on content system.

Do you create the content as well as the idea?

Yes. We can write, design and direct social assets, email, OOH, print, photography and film. The production model is agreed around the brief and budget.

Can you work with our internal marketing team?

Yes. We can lead the creative, add capacity around a busy period or create a toolkit your team can run with.

How do you judge whether the campaign worked?

We agree measures around the commercial job. These might include bookings, ticket sales, enquiry quality, cost per acquisition, database growth, repeat visits or engagement with a specific audience.

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