About the project

Mama Bamboo presented us with the challenge of transforming an online only brand, into a retail ready identity and packaging solution.

Founder, Laura Crawford has created a product that helps mothers make the best choice for their baby, and for the planet. Making it possible for every mother to be 100% confident in choosing disposable, put all those niggly concerns about sustainability aside, and focus on being in the moment with their little miracles. But in a category dominated by extremely high brand awareness, and price point led decisions, we needed a way to stand out on the shelf.

The original brand featured a mother panda and her baby, Ping. We saw something in that character that the category didn't have — personality. So rather than chase the competition into another baby photoshoot, we turned Ping into the star. Bold, playful, and impossible to miss on shelf, the new identity was designed to make 'doing the right thing' feel like all part of the fun.

Since the 2022 rebrand, Mama Bamboo has collected Gold for Best Eco-Friendly Nappy, Best Baby Wipe, and Best Nappy Brand at the Organic Baby Awards, plus Mother & Baby’s "Best Performance Nappy Range." They’ve been named B Corp "Best for the World — Environment" two years running, and are now the highest-scoring B Corp nappy brand on the planet.

Most importantly of all, they’ve found their way onto the shelf at Tesco. Directly delivering on the original brief.