Branding

Read. Play. Learn.

Client
Simba Parks
Work
Concept Brand strategy Experience Environment design Photography Videography Social strategy PR strategy Marketing support

The UK has more than its fair share of dinosaur themed crazy golf. But more often-than-not, the only crazy thing about it, is the prices. We created an experience for Mighty Adventures that truly lives up to its name.

Through a powerful combination of entertainment and education, we turned Mighty Adventures into an invaluable experience for kids and parents. We introduced the strategy, ‘Read. Play. Learn.’.

Applying these three pillars throughout the customer journey allowed us support the Mighty Adventures mission to “get everyone laughing and learning through play”. Putting play at the heart of everything we do, we enhanced it with accessible reading experiences, fun factoids, games, interactive play areas and positive social messages.

Our signage provides a touch of magic to the play experience. Always fun, informative and beautifully designed. We keep players entertained when they’re out of turn, prompt interactions, drive social content and bring more smiles to every face.

To add more depth to every visit we created ‘play packs’ and ‘education packs’ that inspire kids to explore the signage, answer challenging riddles and learn fascinating facts as they go.

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We came to Smith & Devil because we wanted to build something special. They didn't just push us to create something far beyond our expectations, they helped manage everything from concept through to physical build.

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