For DUGUUD to get their message across, we needed to explain a very complicated topic in really simple terms. We needed to throw off the industry jargon, sweep aside the negativity and dive straight into the action. We wanted to create something people would be excited to be a part of.
The colours are fresh and optimistic, the site design tells a multifaceted story in an intuitive way. Leaving assumptions at the door, DUGUUD instils trust by being instantly understandable and obviously transparent.