DUGUUD
Turning big talk into real action
In 2021 people want to invest their money in positive change, but for all the big talk there are few opportunities and even less trust. DUGUUD want to change that. We helped them create a completely transparent brand that everyone can play a part in.
Services used
Art direction | Tone of voice | Website design | UI & UX
For DUGUUD to get their message across, we needed to explain a very complicated topic in really simple terms. We needed to throw off the industry jargon, sweep aside the negativity and dive straight into the action. We wanted to create something people would be excited to be a part of.
The colours are fresh and optimistic, the site design tells a multifaceted story in an intuitive way. Leaving assumptions at the door, DUGUUD instils trust by being instantly understandable and obviously transparent.
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At over 6000 years old The Smith & The Devil is the world’s most enduring fairy tale. Not bad for a narrative that pre-dates the written word. It’s had a refresh or two along the way, but the devil’s in the detail. A great story well-told has the power to last forever.
© Smith & Devil Ltd 2021