The Park RVA
A work of public art

The Park RVA is a new 50,000 sq ft multi-activity, hospitality concept in Richmond, Virginia with mini golf at the heart of it. They have created a venue that shows what's possible when you have the ambition to think big. So our brief was clear. To design and build something amazing.

Services used
Concept | Interior Branding | Mini-Golf Design | Copy | Build

Design solution

The design concept behind The Park RVA is to bring the outdoors - inside. Our goal was to amplify that experience with a premium, visual centrepiece that turns fun-seeking customers into social media advocates.

Our solution was to create an abstract celebration of fun in the park, in the form of a public art installation. Step into the outrageously fun heart & soul of the Park RVA. All the best things about the ultimate trip to the park expressed through the language of public art. Two 9 hole courses, with a surreal twist on everyday items, and an imaginative take on the fun of the fair.

Project scope

We partnered with FORM London to deliver not just the mini-golf design, but the build, shipping, and installation. Our focus was on an excellent customer experience. Every hole has been designed to deliver challenging, yet accessible gameplay, with instagram inspiration spread across the course. The play experience and hole dimensions were rigorously tested in the workshop and our team were on-site to supervise the installation.

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