Celebrate Christmas with attitude

It’s Christmas and everyone’s selling the same old festive stories rehashed. At HUMBUG, Santa’s swapping the grotto for the dive bar and keeping it real. So we're throwing out the pleasantries and putting on a show. Edgy. Intimate. Exciting. This is Christmas with attitude.

Services used
Strategy, Art direction, Graphic design, AI, copywriting, web design.

Master logo portrait

Nestled within the dimly lit archways of Waterloo, and only visible once a year, a portal has opened to Santa’s favourite watering hole, a dive bar of festive repute named HUMBUG!

Using AI platform Midjourney we delivered a brand that lives at the cross section of festive and spirited.


Other Projects: