HUMBUG
Celebrate Christmas with attitude
It’s Christmas and everyone’s selling the same old festive stories rehashed. At HUMBUG, Santa’s swapping the grotto for the dive bar and keeping it real. So we're throwing out the pleasantries and putting on a show. Edgy. Intimate. Exciting. This is Christmas with attitude.
Services used
Strategy, Art direction, Graphic design, AI, copywriting, web design.
Nestled within the dimly lit archways of Waterloo, and only visible once a year, a portal has opened to Santa’s favourite watering hole, a dive bar of festive repute named HUMBUG!
Using AI platform Midjourney we delivered a brand that lives at the cross section of festive and spirited.
FULL PROJECT COMING SOON.
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At over 6000 years old The Smith & The Devil is the world’s most enduring fairy tale. Not bad for a narrative that pre-dates the written word. It’s had a refresh or two along the way, but the devil’s in the detail. A great story well-told has the power to last forever.
© Smith & Devil Ltd 2021