Organic products can be perceived as an expensive choice, which is understandable, until you consider the alternative. No ladybirds, no bees, no earthworms – no food. Not enough people are hearing the message, so we did what all right thinking, planet loving citizens do in these circumstances. Started a protest.
We harnessed the visual language of protest to galvanise the public into choosing organic. By giving the little guys a voice, we wanted to make a big point. If nature could talk, it would ask us to choose organic.
Our social campaign ran throughout September reaching over 6m people, achieving over 10K clicks and 3.8K post reactions, including likes, shares and comments.
Unique watches of the campaign video
Engaged with 100% of the content