The key was understanding the audience, in this case engineers. Neatly summed up as “To the optimist, the glass is half-full. To the pessimist, the glass is half-empty. To the engineer, the glass is twice as big as it needs to be”. So always be precise.
The result was a bold, professional visual identity that sets them apart from the rest of the market, using iconography for efficient communication. A photo shoot in their London office and Hong Kong factory brought their operation together as one cohesive indentity engineers could trust. And the new messaging guidelines brought precision to their communications, along with a brand induction for sales staff.
We came to Alex & Kevin for a website refresh, but they helped us to completely re-think our identity. We're delighted with the results and achieve so much more than we thought possible.