Mini Golf Design & Build
Premium mini golf, designed to perform.
We create distinctive mini golf experiences for operators, developers and hospitality brands — from the commercial idea and course concept through theming, brand, customer journey and delivery.
Our 18-hole course at Levels Prague recorded 13,000 rounds in its first three months.
Why it matters
A good course does more than fill a room.
Mini golf can be a destination, a high-performing secondary spend or the activity that gives an entire venue its identity. The commercial role changes the design.
We start with the audience, site and business model, then shape the course around flow, capacity, dwell time, replay value and the wider customer experience. The result should be fun to play, distinctive enough to remember and practical enough to operate every day.
Choosing the right partner
Not all mini golf designers do the same job.
There are several ways to buy a mini golf course. The right choice depends on whether you simply need holes in a space, or a venue people actively choose, remember and return to.
Course builders
Best when the main requirement is fabrication and installation of a defined course.
Specialist mini golf designers
Focused on course layout, hole design, playability and the golf experience itself.
Theming companies
Strong when scenic treatment, props and spectacle are the main creative requirement.
Architects and interior designers
Useful when mini golf sits inside a wider venue project, although the game may be only one part of their brief.
Smith & Devil
We connect the commercial proposition, brand, course, customer journey, interiors, theming and wider venue experience. The golf is designed as part of the business, not as something dropped into it.
If all you need is someone to fabricate nine holes, we may be more than you need. If you are building a venue people have to choose, remember and come back to, that is where we are strongest.
Capabilities
From first idea to playable course.
Commercial concept
Define the audience, occasion, pricing role, capacity needs and place mini golf should occupy within the wider venue.
Course planning
Plan hole count, routing, pacing, player flow and footprint around the realities of the site and operating model.
Hole design
Create varied, intuitive holes with enough challenge, spectacle and rhythm to keep different groups engaged.
Theme and world-building
Develop the visual idea, narrative and environmental language that make the course feel like one complete experience.
Brand and naming
Create or extend the brand so the course has a clear identity before customers ever pick up a putter.
Customer journey
Design arrival, queuing, briefing, gameplay, scoring, photo moments, F&B connections and the route into a return visit.
Interior and graphic design
Carry the concept through materials, signage, wayfinding, graphic surfaces, lighting direction and branded touchpoints.
Build coordination
Work with trusted fabricators, contractors and technical specialists to move the design into a safe, durable playable environment.
Turnkey delivery
Bring strategy, creative direction, course design and delivery together under one joined-up team where the project needs it.
Rollout and refresh
Create repeatable design principles for multi-site operators or evolve an existing course when the offer needs new reasons to return.
Process
How we design a mini golf course.
- 1
Define the commercial job
We agree who the course is for, what the site needs it to achieve and the constraints that should shape the brief.
- 2
Design the experience
We create the creative concept, routing, hole ideas, customer journey and visual world as one connected system.
- 3
Develop the course
We turn the concept into detailed creative and technical information, resolving materials, graphics, theming and operating details.
- 4
Build and open
We coordinate with the delivery team through fabrication, installation, snagging and launch so the final experience stays true to the idea.
Relevant proof
13,000 rounds in three months.
Levels Prague needed an 18-hole course that could hold its own inside a large multi-activity entertainment venue rather than feel like an add-on.
We created a visually distinctive course around the venue experience, balancing spectacle with playability and throughput. The course recorded 13,000 rounds in its first three months.
See the Levels Prague projectA useful time to talk
When to bring us in.
- A new venue needs a premium mini golf offer.
- Mini golf needs to sit inside a larger hospitality or leisure concept.
- An existing site needs a stronger course and clearer identity.
- A developer needs to understand what will fit the space and commercial model.
- A family attraction needs more story, play value or repeatability.
- A competitive socialising venue needs an experience customers cannot get elsewhere.
- A successful concept needs a design system that can roll into more sites.
Questions clients ask
Useful answers before we talk.
Do you design and build mini golf courses?
Yes. We can take a project from commercial concept and course design through brand, theming, customer journey and build coordination. The delivery model is agreed around the site, programme and procurement route.
Do you work on indoor and outdoor mini golf?
Yes. We design indoor, outdoor and mixed-format courses. The site conditions, audience and operating model determine the materials, technical approach and level of theming.
Can you work with an architect or existing contractor?
Yes. We can lead the mini golf creative and experience work inside a wider design team, or bring trusted specialists into the project where needed.
Can you help before we have a final site?
Yes. Early feasibility work can help establish likely footprint, hole count, customer flow, experience direction and the role mini golf should play in the wider business.
Do you only create heavily themed courses?
No. Theme is one tool. Some venues need a full world and story; others need a more architectural, brand-led or premium design approach. We design around the audience and proposition.
Can you design a course for more than one venue?
Yes. We can create a repeatable course and brand system with enough fixed principles to stay recognisable and enough flexibility to adapt to different sites.
Start a conversation
Build a course people choose on purpose.
Tell us about the site, audience and commercial ambition. We will help shape the right mini golf experience around them.