This bit comes straight from the heart

We founded Smith & Devil to help exciting businesses improve people’s lives.

Your brand should make people feel good. That's a lot bigger than warm and fuzzy, or making someone smile. It's what associating themselves with you means, the actions you inspire them to take, or the unforgettable memories you help create. Getting noticed is one thing, having the kind of impact that creates passionate, vocal customers willing to advocate your brand is another. We want that to be your story.

Over 20 years in London’s big agencies taught us creative excellence, but working directly with our clients helped us realise our calling. Pushing businesses we believe in to do amazing things for their customers.

These are our watchwords:


Entertaining brand experiences win hearts, minds and word-of-mouth. We’ll grow your business by earning customer loyalty the engaging way.


Authenticity matters and your reason for existing sets you apart from the crowd. We’ll help you find your purpose, tell your story, and share it with the world.


People trust brands they like, know and believe in. We’ll make you popular with a look, feel and voice your kind of people can relate to.

Some of
our skills

Brand strategy

Verbal and visual identity

UX and UI design

Film and photography

Experience design

Venue design

Another and
Big tunes
testing 1,2,3...
Infinite music

As seen on Instagram

Icon love
and another...
Photo op
and another...