The what, the why, and the who

We founded Smith & Devil to help exciting businesses improve people’s lives.

Kevin Mura & Alex Lewis started out in 'ad land', creating hundreds of great (and not so great) ideas for some of the biggest brands in the world. But it wasn't enough. We wanted to get closer to our clients, and help them channel their ambitions into extraordinary work. Whether we're creating a new brand, developing a website, or designing and building a mini golf venue, we aim to have the kind of impact that results in passionate, vocal customer advocates. We want that to be your story.

Over 20 years in London’s big agencies taught us creative excellence, but working directly with our clients helped us realise our calling. Pushing businesses we believe in to do amazing things for their customers.

These are our watchwords:


Entertaining brand experiences win hearts, minds and word-of-mouth. We’ll grow your business by earning customer loyalty the engaging way.


Authenticity matters and your reason for existing sets you apart from the crowd. We’ll help you find your purpose, tell your story, and share it with the world.


People trust brands they like, know and believe in. We’ll make you popular with a look, feel and voice your kind of people can relate to.


Brand identity

Interior design

Digital environments

Film & photography

Experience design

Competitive socialising

Promotional campaigns
Another and
Big tunes
testing 1,2,3...
Infinite music

As seen on Instagram

Icon love
and another...
Photo op
and another...