The what, the why, and the who

We founded Smith & Devil to help exciting businesses improve people’s lives.

Kevin Mura & Alex Lewis started out in 'ad land', creating customer experiences for some of the biggest brands in the world. But it wasn't enough. We wanted to get closer to our clients and help them channel their ambitions into extraordinary work. Whether we're creating a new brand, developing a website, or designing and building a mini-golf venue, we aim to have the kind of impact that results in passionate, vocal customer advocates. We want that to be your story.

Over 20 years in London’s big agencies taught us creative excellence, but working directly with our clients helped us realise our calling. Pushing businesses we believe in to do amazing things for their customers.

These are our watchwords:

Entertainment

Entertaining brand experiences win hearts, minds and word-of-mouth. We’ll grow your business by earning customer loyalty the engaging way.

Purpose

Authenticity matters and your reason for existing sets you apart from the crowd. We’ll help you find your purpose, tell your story, and share it with the world.

Personality

People trust brands they like, know and believe in. We’ll make you popular with a look, feel and voice your kind of people can relate to.

Expertise

Brand identity


Interior branding & design


Digital environments


Film & photography


Mini-golf design & build


Competitive socialising


Promotional campaigns