Brand strategy, positioning and practical lessons from the experience economy.
01
Brand strategy for the experience economy
02Getting the value proposition right before you go to market
A new venue can get surprisingly far before anyone asks the awkward question: why will people choose it?
Brand positioning
03Brand positioning for hospitality and experience businesses
Positioning should explain why customers should choose you over the alternatives.
Customer value
04What are people really buying?
People are often buying more than the activity itself.
New concept development
05Turning a new hospitality concept into a brand
Early ideas are messy. Brand strategy turns them into choices a business can use.
Competitive socialising
06Building a competitive socialising brand
Customers understand the category. Your brand still has to explain why they should choose your venue.
Brand experience
Taking the brand proposition through the whole experience
A proposition only matters if it carries through the website, venue, service and customer journey.
Let’s build experiences
people love and
businesses that grow.